A new low-cost, high-frills French airline entered the cutthroat transatlantic market on Friday with an all-business class service aimed at cost-conscious "Paryorkers". The made-up catchword, derived from Paris and New York, is the slogan for a daily round-trip service between the two cities to be operated by start-up airline L'Avion from December 27. The airline began taking reservations on Friday and changed its brand name from Elysair after market research found, to the airline's surprise, that Americans as well as French people warmed to the simple French word for "aeroplane".
"We chose the name for its 'French touch'. We will have French cuisine and wine too," said former AOM-Air Liberte chief Marc Rochet, chief executive of L'Avion's operating company. For 1,600 euros ($2,118) roundtrip, travelers will be able to fly between Paris's second airport, Orly, and Newark, New Jersey, the second-largest intercontinental airport serving New York.
» Search Paris-Specific Tags: L’avion - French Airline - Paryorkers
» lavion.com
Comments